Broadband rivalry here in Malaysia is very prominent. The latest player to join in the broadband wagon is P1 http://www.p1.com.my/. They have been very aggressive with their ads "Sudah Potong" or "Cut Already" which had been connotatively viewed as having an "explicit innuendo" to circumcision here in an Islamic country. Albeit the differing opinions on the ad, it had come across as a marketing campaign with a very strong message to promote their broadband services.
The local paper today reports the above:
http://biz.thestar.com.my/news/story.asp?file=/2009/11/30/business/5198882&sec=business
and apparently Celcom emerges as the winner. http://www.celcom.com.my/broadband/html/index.html
This is no surprise as Celcom's CEO is Datuk Seri Shazalli Ramly, an excellent Marketeer. You can view his profile here http://www.axiata.com/about-us/mgmt/shazali
My mummy is just happy with Maxis broadband.
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